Blue Run Reflection I Bourbon Whiskey 47.5% 75cl
Blue Run Spirits should be one of the most hated companies in American whiskey. Set up in 2020, the founders are a group with no previous experience in the industry - made up of a Nike designer, a Facebook veteran, a hospitality executive, a political advisor, and a philanthropist. The aim is to 'sneakerize' the market - focussing on limited edition 'drops' to increase demand, as opposed to continually making a 'core' bottling. The bottle and branding was explicitly designed to attract and garner interest - which certainly worked on my wife, who keeps bugging me about getting a bottle.
But - and here's a big but - everything depends on the quality of the liquid. You can have all the marketing guff in the world for a whiskey, but if the liquid INSIDE the bottle isn't any cop, I'm not havng it. So when Jim Rutledge, ex-Master Distiller of Four Roses, is brought on board, you're already ticking a box for me.
'Reflection I' is named after the period during lockdown when the team had to take a long hard look at themselves and what they were doing. Would a new brand be a success in a changed world? Jim worked with Castle & Key to contract 200 barrels, some of which were used for this release as a 4 year old Bourbon, to prove it could be done.
And wow, has it paid off. This is a STUNNING whiskey, full of dark fruit, soft, sweet spices and a kick of pepper and chili on the finish. The drinkability of this is off the scale - although if you like your Bourbon 'big and beefy' this may be too sweet for you. But for me, oh my word it's an absolute belter.
Please note due to our opening times goods ordered on a Saturday may result in a delayed arrival. Goods ordered on a Sunday or Monday will be shipped from the store on the Tuesday immediately following - please bear this in mind if you have a deadline.DUE TO ONGOING ISSUES WITH BREXIT AND COURIERS UNFORTUNATELY WE ARE CURRENTLY UNABLE TO SHIP OUTSIDE OF THE UK
48 Hour Delivery uses the Tracked 48 service from Royal Mail, which provides a Tracking Number for you to follow its journey to your destination.
Next Day Delivery uses DHL services, a tracking number will also be supplied to allow you to follow its journey.
Items are NOT insured as standard, please contact us if you would like to discuss additional insurance for premium products.
All products are securely packaged in Air-Shock bottle bags or excessive amount of bubble wrap for additional protection.
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