Never Say Die Small Batch Bourbon 47.5% 70cl
Never Say Die Small Batch Bourbon 47.5% 70cl

Never Say Die

Never Say Die Small Batch Bourbon 47.5% 70cl

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  • Details

    The first Kentucky-bred winner of the Epsom Derby would earn a place in Thoroughbred racing lore - but he nearly didn’t survive his first night of life. 

    In late March 1951, John Bell and his wife returned from a night out to find that a new foal had arrived at their leased acreage outside Lexington. Its mother was exhausted, as was the barn foreman who had helped her with a difficult delivery. 

    The unusually large chestnut colt was having trouble breathing as he lay beside his mother. His right foreleg was tucked awkwardly under his body. Concerned that the newborn might not make it, Bell retrieved a bottle of Bourbon whiskey from a desk in the tack room. He took a quick nip for himself and poured the rest of the bottle’s contents down the throat of the struggling foal. The elixir revived the woozy colt, which, fittingly, would be named Never Say Die - and who would go on to win the Epsom Derby and St Leger in 1954 - the latter by a record margin.

    The story was inspiration for US businessman Pat Madden - on whose family farm the horse was born - to team up with Brain Luftman and distillers Pat Heist and Shane Baker at the Wilderness Trail Distillery. Following the trail of the horse, a Kentucky Bourbon with a high-rye mashbill of 75% corn, 21% rye and 4% barley is aged initially for around four years in the USA before being transported via ship to the UK - where the ocean waves and sea air create added influences in the spirit. The barrels are then taken to the White Peak Distillery in Derbyshire to be bottled, spending a little time still in cask coping with the colder UK climate.

    The palate is big, bold and spicy, with hits of cracked black pepper and dried chili flakes, before a pleasant darkmilk chocolate note arrives towards the finish. Some drinkers may prefer a drop of water or leaving the bottle in the fridge to temper the spice, but it also works brilliantly in a bold Manhattan or Boulevardier.

  • Delivery & Returns

    Delivery charges:

    Shipping rates are based on WEIGHT of goods - the total weight of your order will determine the cost of the shipping charge due to price banding imposed by the carriers we use.

    Please note due to our opening times goods ordered on a Saturday may result in a delayed arrival. Goods ordered on a Sunday or Monday will be shipped from the store on the Tuesday immediately following - please bear this in mind if you have a deadline.


    48 Hour Delivery uses the Tracked 48 service from Royal Mail, which provides a Tracking Number for you to follow its journey to your destination.

    Next Day Delivery uses DHL services, a tracking number will also be supplied to allow you to follow its journey.

    Items are NOT insured as standard, please contact us if you would like to discuss additional insurance for premium products.

    All products are securely packaged in Air-Shock bottle bags or excessive amount of bubble wrap for additional protection.

    All goods must be examined at the time of delivery and any damages or shortage must be recorded on the relevant delivery acceptance forms with the delivery. Un-examined or un-checked goods that result in a subsequent claim outside of a 48 hour period will not be accepted. Queries relating to claims must be made within 48 hours of receiving the goods, otherwise claims cannot be guaranteed.


    The Spirit Specialist offers EXCHANGES ONLY on unwanted items to an equal amount. Refunds will not be given, cash differences in favour of the purchaser in the case of an exchange will also not be provided.

    Your statutory rights are not affected.