West Midlands Distillery Hell Smoked Rum 40% 50cl
West Midlands Distillery Hell Smoked Rum 40% 50cl

Dr. Eamers

West Midlands Distillery Hell Smoked Rum 40% 50cl

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  • Details

    Just on the other side of the M5 motorway which sweeps around the west edge of Birmingham sits the West Midlands Distillery, a venture originally set up in 2017 by Jordan Lunn. His great-grandfather was a brewer, his great uncle a distiller and his mother a publican, so alcohol was always part of his heritage, and after several years of dabbling in small scale production he decided to move full-time into distilling, opening a distillery in Netherton in 2018 and encouraging family members to help him. The gin brand would be named after his nickname 'Dreamer'.

    In 2020 the site moved to Rowley Regis and expanded to include a bar, bottle shop and visitors centre. A single malt whisky is on the way - the first from the Midlands - and the business also produces spirits under contract.

    Jordan informed that once a year the team get together and look to make a one-off of 'something mad'. In the case of the Hell Smoked Rum, spirit sourced from the Caribbean was married with their own rum and aged in heavily charred barrels that had previously held heavily peated whiskies on Islay. Not only that, but smoked chilis and cacao nibs from local business Beanu Cacao were also added to the barrels to infuse even more flavour.

    This is, to put it bluntly, fucking insane. On the nose there's a wonderful sweet melted chocolate note, with just a hint of spice. As you take it into the mouth and hold it for a second, that silky chocolate-y flavour holds on, adding salted caramel to the mix. But then all of a sudden - POW, there's a hit of intense chili heat. The chocolate hangs on for dear life as a wave of fire runs through, followed by dark smoke and charred embers.

    It's a fascinating spirit with so much going on - it's not for everyone, and it's ceratinly not a sipper for after dinner. But as something to share with friends or try as a tasting event there's nothing like it, which is why I love it!

  • Delivery & Returns

    Delivery charges:

    Shipping rates are based on WEIGHT of goods - the total weight of your order will determine the cost of the shipping charge due to price banding imposed by the carriers we use.

    Please note due to our opening times goods ordered on a Saturday may result in a delayed arrival. Goods ordered on a Sunday or Monday will be shipped from the store on the Tuesday immediately following - please bear this in mind if you have a deadline.


    48 Hour Delivery uses the Tracked 48 service from Royal Mail, which provides a Tracking Number for you to follow its journey to your destination.

    Next Day Delivery uses DHL services, a tracking number will also be supplied to allow you to follow its journey.

    Items are NOT insured as standard, please contact us if you would like to discuss additional insurance for premium products.

    All products are securely packaged in Air-Shock bottle bags or excessive amount of bubble wrap for additional protection.

    All goods must be examined at the time of delivery and any damages or shortage must be recorded on the relevant delivery acceptance forms with the delivery. Un-examined or un-checked goods that result in a subsequent claim outside of a 48 hour period will not be accepted. Queries relating to claims must be made within 48 hours of receiving the goods, otherwise claims cannot be guaranteed.


    The Spirit Specialist offers EXCHANGES ONLY on unwanted items to an equal amount. Refunds will not be given, cash differences in favour of the purchaser in the case of an exchange will also not be provided.

    Your statutory rights are not affected.